About Trung Nguyên E-Coffee

Founded in 1996 in Buôn Ma Thuột, Vietnam’s coffee capital, Trung Nguyên is now enjoyed in more than 60 countries. Through Trung Nguyên E-Coffee, the brand brings bold Vietnamese Phin coffee, authentic coffee culture, and modern café flavors to coffee lovers around the world.

Trung Nguyên E-Coffee team in Houston, Texas, proudly displays their coffee-making skills, showcasing authentic Vietnamese

Our Journey

Our mission to bring Trung Nguyen to Texas began more than a decade ago, when we first dreamed of sharing its distinctive coffee culture with a wider audience. Though the timing wasn’t right then, the vision never faded. Years later, inspired by Trung Nguyen’s continued growth in the United States, we reignited the conversation and began turning that vision into reality.

To honor the authenticity of the brand, our team traveled to Trung Nguyen’s headquarters in Vietnam for three weeks of intensive training with master coffee artisans. There, we deepened our understanding of the craft, heritage, and meticulous care behind every cup, preparing us to deliver an authentic Trung Nguyen E-Coffee experience.

More than just a café, Trung Nguyen E-Coffee is a place to experience the rich flavors, traditions, and story of Vietnamese coffee culture. Every cup reflects a commitment to authenticity, craftsmanship, and sharing a meaningful part of Vietnam with the communities we serve.

What Sets Us Apart

Our menu honors tradition while embracing creativity. Enjoy authentic Phin coffee, brewed slow and bold, just like on the streets of Vietnam. Try our signature specialty drinks, crafted with unique foams and unexpected flavors that elevate coffee into an art form. Or savor our Japanese ceremonial-grade matcha, hand-whisked to order, a vibrant, velvety experience that quickly became a social media favorite during our soft opening.

Exterior view of the Trung Nguyên E-Coffee storefront in Houston, Texas, featuring a distinctive green-roofed

Houston Chinatown

  • 9750 Bellaire Blvd #188, Houston, TX 77036
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    Open Daily 8:00am~9:00pm
Exterior view of the Trung Nguyên E-Coffee store in Houston, Texas, featuring a long line

Katy Asia Town

  • 23015 Colonial Pkwy, B-201, Katy, TX 77493
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    Open Daily 8:00am~9:00pm
Panoramic view of the Austin, Texas skyline with modern buildings and lush greenery, showcasing Trung

Austin, TX (Coming Soon)

  • Coming Soon
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    Coming Soon